Grab Philippines has announced a leadership progression that sees Ronald Roda and Grace Vera Cruz taking on expanded responsibilities in the company.
Roda has been appointed country head of Grab Philippines. Vera Cruz, who has led Grab Philippines for the past four years, is now the head of Regional Corporate Strategy.
This planned succession is part of Grab’s commitment to nurturing talent and demonstrating the depth of Filipino leadership in the organization, the company said.
Roda led the GrabCar business for over six years as chief operating officer of Grab Philippines. Under his leadership, Grab expanded its reach from eight cities to over 200 cities in the Philippines since 2018, making Grab’s services accessible to millions more Filipinos.
During the pandemic, when the GrabCar business was temporarily shut down, Roda adapted swiftly to sustain business operations and transform it into a more reliable and affordable service post-pandemic.
He also played a crucial role in creating over 72,000 livelihood opportunities in the first half of 2024, bringing the total to over 270,000 since 2023. This is in line with the company’s commitment to the Philippine government of creating 500,000 livelihood opportunities over the next five years.
“I am honored to take on the role of country head for Grab Philippines, and I am committed to continuing the great work and building on the strong relationships established under Grace’s leadership,” Roda said in a statement.
“My goal is to continue making Grab a true partner for growth, providing innovative solutions that benefit Filipinos across the nation. Together, we will further enhance the quality of life for our consumers and driver-partners, and strengthen the pathways for success for our MSMEs and corporate partners, ensuring that Grab remains a vital contributor to the Philippines’ socio-economic development,” he added. ||
