With Sept. 16 marking exactly 100 days before Christmas, SM Supermalls across the country officially ushered in the long holiday season with festive surprises, including a lively countdown launch at SM City Bacolod.
In Bacolod, shoppers were treated to a cheerful mini-parade featuring the Holiday Squad, that is, multiple Santas and a jolly reindeer, who made their way around the mall, greeting early mallgoers and posing beside various Christmas centerpieces.
As children squealed in delight, and parents eagerly snapped photos, it was a memorable start at SM City Bacolod to what promises to be a season full of merriment.
The 100 Days to Christmas tradition at SM is more than just a calendar milestone. It signals the start of months-long celebrations that Filipinos have come to cherish: reunions with loved ones, feasts at home and in restaurants, and the joy of giving.
At SM City Bacolod, the message is clear that there’s always something to look forward to, from dazzling décor to holiday sales, feasts with friends, and family-centered activities, it said in a press release.
According to SM Supermalls, this year’s holiday theme emphasizes kindness, togetherness, and celebration.
Shoppers can expect the return of Christmas markets, dining offers, special performances, and opportunities to give back to the community, all part of SM’s signature brand of making Christmas brighter for every Filipino.
From now until year’s end, SM malls will serve as hubs of cheer and shared experiences, underscoring the timeless truth: for Filipinos, Christmas is not just a day – it’s a season of joy. ||
