PLDT Inc. and its wireless subsidiary, Smart Communications Inc. (Smart), sustain their support for customers attending the Visayas’ annual festivals, ensuring best experience and exclusive perks at Sinulog in Cebu, Dinagyang in Iloilo, and Ati-Atihan in Kalibo.
“Our customers shape the heartbeat of these iconic Visayan festivities. By continuously innovating our services, we deepen ties with subscribers in supporting age-old rituals and spearheading inclusivity,” Melvin Consunji Nubla, first vice president and head of Go-To-Market and Subscriber Management at Smart, said in a press release Feb. 23, adding, “We enable them to fully immerse in heritage while seamlessly capturing memories to treasure.”
The group ramped up its network capacity and rolled out promotional offers in key cities and municipalities to enable seamless connectivity so customers can create lasting memories during the iconic festivals.
To address increased customer demand during the festive period, Smart also implemented wireless network augmentations, focused on capacity, coverage, and resiliency upgrades.
In addition, PLDT provided free connectivity and bandwidth support for livestreaming festival events and activities of the local government units. This allowed anyone from across the world to witness the grand celebrations and immerse themselves in the Visayan festival culture through real-time online broadcasts.
This was made possible by the hardworking network engineers, who typically work tirelessly to ensure excellent customer experience, such as Naoemi Fuentes, service surveillance and assurance specialist under the Network Services Operations Group of Smart Communications Inc.
“Whenever duty calls, especially during big events, such as festivals, I don’t hesitate to answer even if I have to work overtime. We need to outdo ourselves and our performance every year to ensure seamless connectivity for our customers. This way, we help make PLDT and Smart remain number one,” Fuentes said.
Staying true to their mission to enable customers to live fully and celebrate life’s most unforgettable moments, Smart also put up experiential booths at key designated areas so customers can have a full experience of the festival while availing of services and different promo perks.
Enabling Visayas’ festivities to be shared with Filipinos across the globe are PLDT and Smart’s integrated fixed and wireless networks, in support of the increasing broadband and mobile data needs of Filipinos across the country, and aligned with the group’s efforts to better connect communities through upgraded service promotions. ||
