SM City Bacolod lights up for La Magia de la Navidad


SM Supermalls brings back the excitement in every visit, joy in every sight, and a magical connection in every experience that will make every Filipino’s Christmas happier and brighter.

SM City Bacolod takes its inspiration this year from the Plaza Mayor, as it held its annual Christmas Tree Lighting Ceremony over the weekend. The lights and feels of the famous town plaza of Madrid in Spain can be experienced at the mall until the first week of January 2023.

The mall’s 30-foot Christmas tree, decked with holiday baubles and ribbons, was lit, joining the 80 other SM Supermalls across the country in the Happy Christmas campaign.

Mallgoers will enjoy walking through the mall’s version of the Spanish plaza; the 3D LED lights outlining the buildings and cathedrals surrounding the giant Christmas tree, adds to the magical feel of Christmas in Madrid’s Plaza Mayor.

Lighting up the centerpiece was SM City Bacolod’s assistant mall manager, Julia Javellana. She was joined by Bacolod Tourism Officer Teresa Quebrar-Manalili, who represented Mayor Alfredo “Albee” Benitez.

With them were the recently crowned Miss Bacolod MassKara queens of the 2022 MassKara Festival, led by the mall’s choice for Miss SM City Bacolod, Franches Anne Laquibla, Miss Bacolod MassKara International Jan Marie Bordon, 1st runner-up Eirine Granada, and 2nd runner up Sandale Masangcay.

MAGIA DE LA NAVIDAD. SM City Bacolod ushers in the Holiday Season with a Spanish-inspired Christmas theme, and holds a tree lighting ceremony with Santa and SM assistant mall manager Julia Javellana, joined by Miss Bacolod MassKara 2022 queens Jan Marie Bordon (MBM International), Miss SM City Bacolod Franches Anne Laquibla, 1st runner-up Eirine Granada, 2nd runner-up Sandale Masangcay, and Bacolod Tourism Officer Teresa Quebrar-Manalili.*

In a message to mallgoers, Javellana said that SM’s Happiness Holiday campaign started Sept. 17, or 100 days before Christmas Day. The campaign is laden with events celebrating the longest holiday season in the Philippines.

“This centerpiece lighting is one such exciting spectacle for our Happiness Holiday project, but also in keeping up with our SM tradition of spreading cheer to our communities, we are sharing our SM Bears of Joy to our selected charity on Christmas Day,” she said.

Javellana enjoins SM City Bacolod customers to take part in the Bears of Joy campaign, a customer-partnered project, where one can purchase a pair of SM Bears, one to gift and the other to donate, along with a personalized message on the card.

Through the years, the Bears of Joy campaign has made thousands of children and young-at-heart happy, fulfilling the smile mission of SM Supermalls, as Javellana quips, “after all, smile starts with SM”.

Other events that mallgoers can look forward to are a series of memorable Christmas activations, from augmented reality, to choirs and flash mobs, to sale events and Christmas markets, feasts and parties with families and friends.

Also sharing a Christmas message for Bacolod’s mallgoers is the president of SM Supermalls, Steven Tan, saying, “This Christmas, we are sending a message of happiness to every Filipino. With every activity we have for them, we hope to inspire everyone to spread sparks of happiness in their homes and communities as we celebrate this year’s holiday festivities.”/PR