San Miguel Brewery Inc. (SMB) has launched the San Miguel Pale Pilsen Limited-Edition MassKara Fiesta Can in celebration of Bacolod City’s world-famous MassKara Festival.
The special edition can, designed to capture the color, energy, and artistry of the annual celebration, pays tribute to Bacolod’s iconic smiling masks and the optimism, resilience, and thanksgiving they represent.
SMB said the limited-edition release reflects the company’s continuing role in Filipino festivities and its commitment to celebrating local heritage and community pride.
San Miguel Pale Pilsen, the brewery’s flagship brand, has long been regarded as a symbol of Filipino camaraderie and pride for its timeless taste and enduring excellence. The brand’s joyful spirit mirrors the festival’s message of turning challenges into opportunities for celebration and unity.
The MassKara Fiesta Can will be available exclusively in selected stores in Bacolod City and nearby municipalities starting this September at an average retail price of P55 per can.
SMB encouraged festival-goers and beer enthusiasts to “join the celebration” by collecting, enjoying, or sharing the commemorative can, inviting everyone to be “Kasama sa Saya ng MassKara.” ||
