Megaworld continues to transform the landscape at its 34-hectare township in Bacolod City, The Upper East, with the opening of the McDonald’s NXTGen store.
The iconic store features the world’s first McDonald’s dessert station on a train and pays tribute to Bacolod City’s MassKara Festival with several “uniquely Bacolod” design elements.
It is also considered as the Philippines’ “most beautiful McDonald’s store”.
The store showcases giant masks as part of its exterior design, crafted by Bacolod’s renowned mask maker Jojo Vito.
“There are many things to celebrate about this new McDonald’s store. Our vision is to make it a ‘destination McDonald’s’, more than just a place where everyone can enjoy eating their favorite McDonald’s meals. This store is ‘uniquely Bacolod’ as it showcases what the City of Smiles truly deserves,” said Eugene Reducindo, managing director of Choice Gourmet Banquet Inc., the company that franchises and operates Megaworld-owned McDonald’s stores.
McDonald’s The Upper East features a 2,200-square meter landscaped, curated park that also serves as an open alfresco dining area.
Since The Upper East occupies the former complex of the historic Bacolod-Murcia Milling Company (BMMC), one of the premier institutions that helped open Bacolod to the rest of the country and the region, visitors can find the refurbished historic, century-old BMMC train as the iconic centerpiece of the park.
Beside the train is an extension built to function as a dessert center that serves sundaes and drinks to guests on the go, making it the world’s first-ever McDonald’s dessert station on a train. Surrounding the train are statues of sugar farmers, a fitting nod to the heritage and legacy of the former sugar central.
“Since the pandemic, Megaworld has been building iconic McDonald’s outlets designed to become tourist attractions. All of these add to the vibrancy and experience that residents, workers, and visitors can enjoy in its township developments,” Jennifer Palmares-Fong, vice president for sales and marketing, Megaworld Visayas, said in a press release Oct. 9.
McDonald’s The Upper East, which can seat more than 300 people at a time, also features the first-ever Side-by-Side (Double Lane) Drive-Thru facility in Western Visayas, where drive-thru diners can order via Customer Order Displays.
Crew members use a Handheld Order-Taking (HHOT) device to take orders for a quicker and more convenient ordering experience. ||
