• CHERYL G. CRUZ
The Sangguniang Panlungsod of Bacolod commended Ginoe Ojoy, an alumnus of La Consolacion College Bacolod (LCC-B), for winning a gold award at the London International Awards (LIA), one of the world’s most respected global award shows celebrating creativity in advertising, design, and technology.
The resolution of commendation, authored by Councilor Em Ang and approved unanimously by the SP April 22, stressed that Ojoy’s success “serves as an inspiration to young Bacolodnon artists, designers, and creatives to pursue excellence and compete on the global stage, thereby contributing to the promotion of Bacolod City as a center for arts, culture, and creative industries.”
Ojoy and collaborator Art Tagnipez, under the creative collective “Basura Gurls”, secured a Gold Award at the adoboLIA competition, masterfully executing the exacting conceptual brief, “You Can What A.I. Can’t”, the resolution said.
“Their entry – Disk-Arte: Pinoy Life Strategy – ingeniously repurposed electronic waste to visually-manifest the quintessential Filipino ethos of diskarte, an inherent capacity for resourcefulness, sustainability, and adaptive ingenuity that remains entirely beyond the replication of artificial intelligence,” it added.
The entry, an assemblage of discarded electronic parts, transformed e-waste into a striking visual articulation of diskarte, a uniquely Filipino concept of resourcefulness and adaptive thinking, the LCC-B said.
“Diskarte is a way of life for Filipinos,” Ojoy said in an LCC-B post. “It is the street smarts we carry with us…a skill that A.I. doesn’t quite have.”
Ang, chairperson of the SP Committee on Culture and the Arts, said that Ojoy’s achievement showcases the world-class talent, creativity, and excellence of Bacolodnons, and reflects the quality of instruction and formation provided by LCCB and its Fine Arts program.
The award brought honor and distinction to the city, and earned Ojoy a spot in the Creative LIAisons program, an exclusive global coaching and networking initiative of LIA held in Las Vegas, Nevada, which develops emerging creative talents through mentorship by industry leaders, she added.
“Ojoy’s trajectory from a resourceful Fine Arts student in Bacolod to an internationally lauded artist stands as a profound inspiration to the regional artistic community, unequivocally demonstrating that geographic provenance outside the capital is not a limitation, but rather a definitive creative vanguard,” the SP stressed. | CGC
