To ensure a seamless and enjoyable MassKara Festival experience for both local and international visitors, the City Tourism Development Office (CTDO) has activated tourism information desks (TIDs) in key areas across Bacolod.
The TIDs are strategically located in malls, hotels, and transport hubs – including the Bacolod-Silay Airport, Bredco Port, SM City Bacolod, Robinsons Bacolod, Ayala Malls Capitol Central, and hotels.
These stations serve as accessible help desks for festivalgoers, providing event schedules, venue directions, tourism brochures, and travel information, the CTDO said.

Staffed by tourism personnel and trained student-volunteers, the booths aim to make information and assistance readily available to visitors, ensuring that everyone can navigate and enjoy the festival highlights with ease.
As part of Bacolod’s signature hospitality, VIPs and arriving guests at the ports and airport are also welcomed with leis, symbolizing the city’s warm and festive spirit of greeting visitors with smiles and local charm.
Chief Tourism Operations officer Ma. Teresa Manalili shared that the initiative reflects the city’s goal of strengthening tourism accessibility and service excellence. “The information desks ensure that tourists have easy access to reliable details about the festival and our attractions. It’s our way of bringing assistance closer to where the people are.”
Manalili added that this initiative aligns with Bacolod’s vision of promoting a welcoming, organized, and service-oriented tourism environment, especially during major events, like the MassKara Festival.
The TIDs will continue to serve visitors until Oct. 19, in coordination with partner-schools and participating establishments. ||



