As Bacolod gears up for the highlight week of the MassKara Festival celebration this week, SM City Bacolod emerges as a key advocate for the city’s aspirations to become a super city while championing the vibrant culture of its people.
This year’s festivities not only honor the festival’s 45th anniversary but also serve as a vital catalyst for economic growth and cultural revitalization, aligning perfectly with Bacolod’s vision of an urban center of the future.
SM City Bacolod’s commitment to the city’s vision extends through its active role in enhancing the local economy, generating employment, and elevating the quality of life for Bacolodnons. The mall, a bustling hub of shopping, dining, and entertainment, transforms into a cultural epicenter during the MassKara Festival, creating an immersive experience that brings the celebration to life for the community, in line with the city’s goal of fostering inclusive growth.
This year of the festival’s sapphire edition, SM City Bacolod has curated an exceptional lineup of activities to elevate the MassKara experience.
Visitors can enjoy exciting live performances from celebrity artists, a glimpse of the bejeweled MassKara centerpiece with live dancers for photo opportunities, and performances from Bacolod’s top talents, along with the MassKara Pawstival, featuring shows for pets.
A wide array of Bacolod City’s delectable food and pasalubong are also available throughout the mall.
Beyond the events, the local city government, in partnership with SM Prime Holdings, is redeveloping the iconic Manokan Country. This project aims to elevate the well-known site as a premier tourist destination while preserving its authentic vibe and renowned charcoal-grilled chicken, best known to locals as chicken inasal.
The widest range of Bacolod’s best-tasting inasal can be found at the transport hub of SM City Bacolod, while the main Manokan area is being redeveloped.
Mayor Alfredo Benitez calls Manokan Country “the pride and joy of the city”, and efforts are in progress to make it even more viable. This exciting development brings the city one step closer to realizing its vision of a vibrant future, the mall management said in a statement.
The MassKara Festival unfolds and fully shines this week, with SM City Bacolod proudly supporting Bacolod City’s journey toward becoming a super city, offering the grandest festival experience that celebrates both heritage and progress. ||
