Red Horse Beer has maintained its position among Southeast Asia’s most valuable brands after securing a spot in the 2026 Kantar BrandZ Top 30 Most Valuable Brands in Southeast Asia ranking.
Ranked 30th on the list, Red Horse Beer remained one of only two Filipino brands included in the regional rankings.
The brand also earned recognition as the “Most Meaningfully Different Brand” in the beer category, an award given to brands perceived by consumers as distinct from competitors while remaining closely aligned with their needs and preferences.
According to Kantar BrandZ, the recognition reflects Red Horse Beer’s strong brand identity anchored on its “astig” and “relaksarap” brand equities.
The company said its efforts to connect with consumers across different generations and genders, coupled with its value-for-money proposition, have contributed to its sustained relevance in the market.
Kantar BrandZ evaluates brands through a consumer-focused methodology that combines Financial Value and Brand Contribution. The framework draws from more than 4.6 million consumer interviews conducted across 54 markets and is endorsed by the Marketing Accountability Standards Board.
Since its launch in 2006, the Kantar BrandZ valuation series has been used by researchers, planners, and brand strategists to measure and understand brand performance in global and regional markets.
Its flagship Most Valuable Global Brands report features rankings from countries and regions across six continents and provides insights into brand-building and consumer behavior.
Red Horse Beer is recognized as the world’s leading extra-strong beer brand and remains one of the Philippines’ most recognizable beverage brands. | PR
