Coca-Cola Philippines has officially launched its newest beverage, Lift, a citrus-flavored drink infused with Vitamin B3, zinc, and caffeine.
Designed to energize the youth and encourage them to “Go Lift Mode,” the drink made its debut in Western Visayas with a high-energy event at Bacolod City Government Center on Aug. 9.
The launch featured live performances, interactive booths, and an “Epic Unboxing” witnessed by the Bacolodnons.
Lift ambassador Ruru Madrid joined Coca-Cola PH President Tony Del Rosario and Coca-Cola Europacific Aboitiz PH Unit Director Gus Gatuslao to unveil the drink and engage with fans.
Ahead of the event, branded Lift crates appeared in Bacolod, building buzz for the Lift Recorida Caravan, which included street performances and product sampling. The campaign aims to inspire consumers to break routines and embrace boldness.
Lift is now available in sari-sari stores and partner retailers across Western Visayas, with more regional rollouts and pop-ups planned. ||
